Zumata Delivering Keynote Address at Hotelbeds APAC Sales Conference 2016, Macau

SINGAPORE November 17, 2016 – Zumata, a Singapore-based hotel distribution and technology company, is pleased to announce that its CTO, Gary Theis, delivered the keynote address at Hotelbeds APAC Sales Conference 2016 in Macau. Gary covered Artificial Intelligence Opportunities for the Travel Vertical. In his talk, Gary will describe how Zumata has positioned itself as an early mover in the A.I. travel solutions space.

The three main areas of A.I. travel that speak to Zumata’s innovations are Data Enhancement, Customer Service and Intelligent Travel Agents. Gary illustrated how the three areas will combine to revolutionize the customer journey.

Data Enhancement

Currently, travel technology companies do not have a good way to identify the best images and content across millions of hotels. Matching hotel rooms and their amenities is difficult. Better images and content means higher conversions and revenue. Gary described how Zumata analyzes hotel descriptions and tags all image content (for example, ensuring that “Singapore hotel with a swimming pool” in a text search yields pictures of swimming pools in hotels in Singapore).

Customer Service: 

Zumata’s conversational agents will relieve the call load on customer service representatives in the travel industry. The conversational agent will be able to accurately determine the intent of the customer’s questions and quickly return high-confidence answers. Zumata’s conversational agent is so advanced that it is able to draw conclusions from the customer’s questions, remember important information from the entirety of an interaction with the customer, learn new information from interactions, and even understand the customer’s emotion. A.I. customer service promises to drastically improve customer service satisfaction for our clients and cut operational costs.

Intelligent Agent

Many consumer preferences are not currently discoverable through traditional online tools as these tools are not able to search through and understand the vast amount of unstructured data that resides in textual content such as reviews, blog posts, and news articles. However, Zumata’s intelligent agent is able to pinpoint consumers’ preferences. Natural language searches such as “Quiet room in a business-friendly hotel near the Empire State Building with courteous staff” will yield only quiet hotels in New York City because Zumata’s intelligent agent can comb through vast amounts of data to truly understand and make sense of unstructured data. Zumata’s intelligent agent will not only assist technology savvy travelers but also magnify the global travel know-how of travel agents.

“I’m thrilled to share Zumata’s A.I. advancements with the audience at Hotelbeds APAC Sales Conference,” said Gary Theis, CTO of Zumata. “In an industry where customers demand increased personalized solutions, we feel our breakthroughs in the A.I. space will assist our partners to better serve the traveler. The three areas of A.I. touch different aspects of the customer journey, but together, promise to transform the travel experience.”

About Zumata

Zumata is a technology company providing enterprise-grade solutions to help its clients simplify the complex. Zumata’s Hotel Booking API and Artificial Intelligence (A.I.) solutions enable business partners to enhance customer satisfaction while providing excellent products and services at lower costs.

Zumata’s cutting-edge Hotel API offers over 500,000 unique hotel properties with premium imagery and descriptions, in 29 languages, alongside business intelligence. It’s versatile A.I. technology can be applied across almost any industry to harnesses natural language understanding, tone analysis, and image recognition. This helps companies automate tasks while improving the overall customer experience.

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